1- The first thing you need to do is to create your own YouTube Channel.
This is very easy, as your channel is automatically generated for you when you sign up for a new YouTube account. With your own YouTube account, not only will you be able to keep a place for your videos online, but you will be given the source code to be able to put the video on your blog, website or wherever you want to place it.
2- Customization Features
Once you have signed up and started uploading, recording or aggregating video content, you can take advantage of some of the recently launched channel customization options. You can find these in your channel settings once you are logged in.
In addition to being able to extensively edit the contents and design of your profile – selecting from a range of options the features you want to make use of – you can also select from your video selection 9 highlighted videos that will be prominently displayed on your channel profile.
3- Let’s Talk Listing Marketing
As I’ve mentioned before, video is now overtaking virtual tours. One of the reasons for this is the HUGE database of videos (6.1 million) that YouTube has to offer. Think of YouTube as the video equivalent of Google. (In fact Google bought YouTube for just over 1.6 Billion…Yes that is a “B”). You can search for the same types of things as in Google. Try searching for “San Diego real estate” and you get 445 videos to look over. That’s not anywhere near what you’d get on Google, which means this is a REAL opportunity right now. Just like the early website wars, those first in the pool, won.
4- Tags and Categorizing
Once you have created your video – or imported it from elsewhere – one important step to consider is choosing the right category and tags for your video. This is the stage that is most often rushed or overlooked, but if you take the time to check out the other popular videos in your niche, and see how they have been tagged and placed within the YouTube categories, it will finally pay off. Tags are keywords that describe videos. For example, your video listing might be tagged with “San Diego real estate”, “condos” and “waterfront homes”. Users who are looking for San Diego real estate videos can then search for any of those terms and that video will show up in their search results. Tags help you label videos you upload so that other people can find them more easily.
Add tags to your videos by clicking the “Videos, Favorites, & Playlists” link under “Manage my Videos” in your account, and selecting “Edit Video Info.” Enter as many tags as you’d like into the Tags field and click the “Update Video Info” button at the bottom of the page.
5- Getting Your Video Seen
If you want to get your video seen, your profile visited and your web traffic subsequently increased, it isn’t enough to sit back and passively wait for viewers to come to you. YouTube provides you with a number of self-promotion opportunities, and among them is the ability to send emails to other users, and create bulletins from your profile or other users’ channel pages.
6- YouTube Emails
YouTube is a social community as much as it is a video-sharing site. As such, there is nothing terrible about reaching out to other users and letting them know about your content, your thoughts, or your admiration of their work.
A new feature, Active Sharing provides another opportunity to drive traffic to your profile. Active Sharing is aimed at trend setters and opinion makers, and makes it easy for you to broadcast the videos that you are currently watching.
If you choose to turn on Active Sharing, every time you visit a video, your username will appear next to that video clip for 30 minutes. All of your videos will then be added to a ‘videos I’m watching’ section on your profile page. Via this service, curious viewers may click through to your profile, based on the fact that you are watching the same video. From there they will be able to check out other videos you have been watching, as a form of recommendation.
While they are doing so, they will already be on your profile page, complete with the links to your website, CD sales or tour dates.
YouTube has so many features and users that it would take several articles to do it justice. Here is my advice. Just get started. Go to YouTube.com and sign up for a new account. From there just follow the directions and play. Use your video camera to shoot some footage of one of your listings then upload up to 100MB and/or 10 minutes of video. Once uploaded to your YouTube account, you will be shown the code you can copy to insert the movie into your website or blog.